To create the key visuals for Roshen stores, we developed the concept and then embodied all of our ideas during photo shoots.
They say that every love story begins with the chocolates. Thus the main objective here was to convey as much emotion and translate the mood one has when entering a chocolate store with the loved one.
While we were looking for those actors, picked camera angles and inspiration, we remembered our feelings of love.
All that the store visitors could smile and feel the spring in their hearts.