Having identified the needs of the client to promote trust in the quality of the product despite the low price, compared to the other market players, we developed a creative concept that revolves around the origin of the product as up to the shelf. The challenge was to show the production process on the factory, together with the staff testimonials while making it visually appealing and simple for comprehension within the 30-second video. To meet this end, we worked in various locations within the country, where Svoya Liniya products are manufactured. The combination of testimonials and live shooting allowed us to create a dynamic and appealing brand commercial